EPISODE 1 | Non-ionising radiation cosmetic applications – types of treatments, potential risks and regulation in Australia
The use of non-ionising radiation (NIR) for cosmetic applications is increasing globally and in Australia, including the use of optical radiation such as lasers and intense pulsed light as well as newer devices using radiofrequency and ultrasound. There is a wide range of treatments performed, which include epilation, tattoo removal, body sculpting and removal of pigmented lesions. Exposure to the intense NIR energies that are required for efficacy of treatment to the targeted tissue carries a risk of injury, particularly from improperly performed treatments. Research on the health risks of cosmetic NIR applications is lacking, particularly on the extent of poor treatment application or misuse. In Australia, there is no national regulation for NIR cosmetic applications and only three states have established regulatory controls for certain optical cosmetic applications. The Australian Radiation Protection and Nuclear Safety Agency has published national safety advice for optical NIR cosmetic treatments directed to both treatment providers and consumers.
A/Professor Ken Karipidis, Assistant Director, Assessment and Advice Section, Radiation Health Services Branch, Australian Radiation Protection and Nuclear Safety Agency (ARPANSA)
EPISODE 2 | Claims experience and trends in Cosmetic Medicine and Surgery
Mandy Anderson, CEO & Managing Director, MIGA
EPISODE 3 | Increasing your sales: mastering the art of selling
EPISODE 4 | Best practice for customer service
MASTERCLASS WEBINAR 3rd May 2022
EXPERT PANEL |Mastering your marketing strategy
Sometimes overlooked and underestimated, understanding your marketing strategy has never been so important. This expert-lead webinar will provide you with the intel to mastering all things marketing your cosmetic practice. Delving into the important of having an effective website that converts visitors into calls or enquiries. The panel members will discuss how without this, they are losing potential patients before you even know that you have lost them. Mastering this, sets the foundation for SEO, e-commerce and all other marketing strategies like social, email marketing, PPC etc.
Drew Hankin, MD, Azuri Group
Jonathan Carroll, Marketing Director, Engage Online Marketing
NETWORKING EVENT 17th May 2022
08:30 Networking & Espresso
09:00 OPENING REMARKS
09:10 OPENING ADDRESS | OPENING ADDRESS | The key to a successful Cosmetic Practice: it’s all in the management
Hanya Oversby, Specialist Practice Growth Consultant
09:40 ADDRESS | Legal considerations you should consider
Kathryn Emeny, Class Actions Principal, Maddens Lawyers
10:10 PANEL | Setting up and scaling up your practice
- Lessons learned, from the experts
- Recommendations, advice & suggestions to setting up & scaling up
- Key practices to take-away
- The importance of having a multi-service clinic
Kelly George, Founder, Kelly George Aesthetics
Jonathan Carroll, Marketing Director, Engage Online Marketing
Grazina Fechner, Training Solutions, Front + Centre
Dr Cara McDonald, Board Member, Australian Society of Cosmetic Dermatologists
10:50 Networking & Morning Tea
12:00 Closing
